01
Your brand gets smarter
Decisions, feedback and rules help the next brief start further ahead.
Not Creative General Intelligence. Creative Marketing Intelligence.
Campaign thinking that remembers your brand.
MAIA learns what your team approves, rejects and must avoid, watches the market, challenges weak routes and turns FMCG briefs into campaign work people can judge.
Campaign concepts, made tangible
See the work, not the theory
The brief behind this concept
- Brand
- Premium still water · heritage positioning
- Audience
- Discerning urban professionals, 28 to 45
- Market
- UK · France (mandatory health message space reserved)
- Channel
- Out-of-home, cinematic 21:9
- Guardrails
- Restraint, negative space, no superlatives
The point is not more ideas. It is better work to react to, with fewer nasty surprises later.
Why teams use it
Private memory. Sharper creative.
Memory
Approvals, rejections and rules shape the next brief
Taste
Brand patterns become practical creative judgement
Signals
Market moments turn into useful campaign starts
Pressure test
Weak routes are tested before the meeting
What brand teams need to know
MAIA remembers your brand. Not everyone’s.
The memory is the useful bit. The important bit is that it stays yours.
02
Memory is private
Your brand knowledge is not shared, pooled or reused for other clients.
03
Not model training
MAIA’s memory is controlled product logic, not a shared AI brain learning from your work.
04
No AI sees everything
Tasks are split so each provider only receives the context needed for that job.
05
Compliance travels with the work
Brand, market and channel rules shape generation, review and handover.
06
Humans stay in control
Teams can review, correct, approve or remove what MAIA remembers.
What MAIA does now
It is becoming less forgetful.
The useful bit is not that MAIA makes things. It learns what happened next, keeps people in control, and carries that judgement into the next brief.
It remembers decisions
Approvals, rejections and useful feedback become brand memory, not hallway folklore.
It can look at the work
Upload a shelf visual, social post or competitor ad and ask what is strong, risky or unclear.
It fights repetition
If the last few campaigns lean on the same trick, MAIA nudges the next routes somewhere fresher.
It shows its working
Teams can see which memories shaped a campaign and mark the bad ones as not relevant.
It hands over cleanly
Chosen routes can become approved campaign workspaces and production tasks instead of another copy-and-paste job.
It watches the machinery
A quiet checking layer looks for missing pieces, broken formats and stalled services before they waste the room.
Multi-channel system · 21:9
Shelf. Feed. Times Square. Piccadilly.
One idea, made visible across the places it has to work.
One product, no AI sprawl
The right capability stays behind the scenes
Research, drafting, review, visual checks and translation sit inside one workflow. Your team gets the work, not a stack of tools to manage.
- Specialist judgement where needed
- Fallback when a service stalls
- Challenge from more than one angle
MAIA
ResearchDraftingReviewVisual checkMockupsTranslation
Design Intelligence
Brand, product, market. The work changes for all three.
MAIA turns the context around a brief into practical rules for the copy, mockups, channels and checks. If rules clash, the safer one wins.
Who the brand is
Brand behaviour
A children's range, a heritage water brand and a performance product need different instincts. MAIA keeps that judgement in the room.
- Warmth for child-facing work
- Restraint for premium brands
- Real effort for performance
What the product is
Category rules
Food, beauty, OTC and baby care punish lazy claims and lazy visuals in different ways.
- Natural skin texture for beauty
- Credible claims for OTC
- Sensible portions for indulgence
Where it runs
Market law
Markets do not just change the language. They change what can be said, shown and planned.
- France: health message space
- Germany: OTC disclaimer space
- China: no superlatives
How MAIA works
Build it. Challenge it. Tighten it.
1
It starts with context
The brief is set against market, audience, culture, competitor context and what the brand has already learned.
2
It develops, then challenges
The work is pushed against tone, claims, channel fit, market rules and distinctiveness.
3
It cleans up the weak spots
The next pass comes back clearer, safer and ready for the right reviewer view.
Built for enterprise
Governance from the first draft
Checks run while the work is being built, not after everyone has fallen in love with it.
Compliance built in
Brand, claim and market checks run during development, so obvious issues are dealt with before delivery.
Encrypted workflows
Brand data, claims guidance and campaign materials are processed through encrypted workflows with strict access controls.
Reviewer views
Creative, legal, procurement and market teams can review the same campaign in the form they need.
Tenant separation
Multi-tenant isolation ensures one brand's data is never visible to another.
No single AI dependency
MAIA is designed so one vendor's roadmap or outage does not define your workflow.
Image & text review
Mockups and copy are checked for brand fit, claims, layout and obvious image issues before they reach the deck.
MAIA output preview
See a sample output
Walk through a sample campaign output
Idea, routes, framework, reviewer views and mockups in one shareable deck, with versions that can hold still while the work moves on.
MAIA came from agency work: slow starts, late legal reviews, regional rewrites and the painful first draft.The Holograph story
See MAIA build a campaign, live.
Bring a brief. We will build, review and share the first pass.