From brief to campaign deck
Upload the brand, set the brief, get a structured first pass your team can argue with.
Start with the brand
Guidelines, claims, pack shots, old work, market rules. MAIA turns them into working constraints.
- Upload the brand evidence
- Extract tone, claims and visual rules
- Build a reusable brand model
Rules the work can use
Audience, tone, claims, visual style, logo rules, category risk and past decisions become active guardrails.
- Risks surfaced for confirmation
- Audience and channel priorities
- What worked before stays useful
Useful memory, strict boundaries
MAIA learns what matters for your brand without training a shared AI brain. Knowledge stays separated by client, brand and permission, and every task gets only the context it needs.
No shared shortcuts
One tenant’s decisions do not become another tenant’s advantage.
Limited context per task
External AI work is scoped to the job, not handed the whole campaign picture.
Memory you can inspect
Teams can see, correct and retire the learning that shapes future work.
Built for brand trust
Learning improves relevance without weakening tenant boundaries.
Draft, challenge, tighten
MAIA researches the brief, drafts the campaign, challenges it against the rules, then improves it. High-stakes routes can be pushed from more than one angle.
- Market and competitor context
- First full campaign pass
- Challenge folded back in
One brief, one coherent system
Enough to judge the idea, the route and the rollout.
Idea
The thought, message and why it fits.
Routes
Different creative ways in.
Framework
Awareness, consideration and purchase.
Channels
What each format needs to say and show.
Mockups
The idea in the places it will run.
Plan with MAIA
Build the plan, compare routes, create mockups or tighten sections with the same brand memory and guardrails.
Make it visible
Times Square-style OOH, Piccadilly-style DOOH, shelf, feed, TV frame, email, QR, search and retail media. MAIA shows how the route could live.
- Channel-specific composition
- Logo and layout checks
- Same rules as the copy
Checked before it lands
Text and images are reviewed against brand rules, claims, market limits, layout and common image defects.
- Image reviewed after generation
- Claims and market risks flagged
- Corrections folded into the draft
Share the right version
Send a polished deck by secure link. Creative, legal, procurement and local markets can review the same campaign without moving the target.
- Secure share link
- Reviewer-specific views
- Pinned versions and section regeneration
See the whole platform on your brief.
Bring a brief. We will show you intake through to a shareable concept, live.