Illustrative outdoor campaign at dusk, with people passing a large bottle display

Work together

Your agency's expertise. Your brand's memory.

MAIA gives the team a stronger starting point, clearer choices and a record of what the brand has learnt. Your people decide what deserves to go further.

Work together

One brief. Eight useful steps.

Strategy, craft, relationships and final approval stay with people.

01Bring the brief
02Sharpen the question
03Find the evidence
04Set a direction
05Explore the routes
06Make it tangible
07Review the work
08Take it forward

Understand

Bring the brief

MAIA develops: Turn the material you supply into organised campaign context.
Your team decides: Define the problem and supply approved material.

What you get

A structured brief

Understand

Sharpen the question

MAIA develops: Find gaps, tensions and questions worth answering before the work starts.
Your team decides: Agree priorities and answer what is missing.

What you get

A clearer brief, with open questions visible

Think

Find the evidence

MAIA develops: Bring relevant research and your own intelligence into the campaign context.
Your team decides: Challenge sources, relevance and assumptions.

What you get

Findings to work with, uncertainties to resolve

Think

Set a direction

MAIA develops: Develop the campaign thought and the job each channel needs to do.
Your team decides: Agree the strategic direction.

What you get

A central idea and communications framework

Create

Explore the routes

MAIA develops: Make different creative directions tangible enough to compare.
Your team decides: Add, adapt, reject or select.

Northwake bottle beside a winter lunch, linen and simple ceramics

Create

Make it tangible

MAIA develops: Work the idea into executions, channel detail and supporting draft assets.
Your team decides: Bring production knowledge and partner opportunities.

What you get

Execution ideas and channel plans

Review and hand over

Review the work

MAIA develops: Surface brand, claim and market concerns before the route goes further.
Your team decides: Resolve open issues and obtain human approvals.

What you get

Checks and open questions, ready for review

Review and hand over

Take it forward

MAIA develops: Share or export the chosen work, with the remaining questions clear.
Your team decides: Own the craft, production, relationships and release.

What you get

Campaign work ready for handover

An example of how the work can flow. Your team decides how reviews and approvals fit.

A cleaner handover, not another silo.

Wrike

Export a campaign timeline to Wrike as tasks, so production has a starting plan. Your team still owns scheduling and delivery.

Keep using the creative and activation tools you trust. Share or export the chosen work into that process; this is not a claim of automatic two-way sync with every tool.

The opportunities only your partners know.

Bring approved partner proposals, new formats and non-public opportunities into the brief or research. Keep source, dates, restrictions and permissions clear. MAIA cannot discover a confidential deal nobody has supplied.

And the next brief starts further ahead.

Reviewed feedback can become brand memory. Keep what worked, correct what didn't and give the next team a better starting point. A casual comment isn't automatically a brand rule.

Bring one real brief.

See how MAIA fits your team, your agency and the work you actually need to do.

Agree what good looks like before you start: brand fit, useful choices, evidence and handover quality. Compare the work against the same brief, with people judging it and the full effort recorded.

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